Guinness is launching two limited-edition can designs to celebrate John Gilroy, the artist behind some of Guinness’ most iconic advertisements.
Cans featuring two of his most eye-catching Guinness designs, the flying toucan and lobster, will be available nationwide across the off-trade from November 1.
Renowned for his humorous and memorable illustrations, Gilroy’s work appeared between the 1930s and 1950s and placed Guinness on the map as an iconic brand, whilst revolutionising the global face of advertising.
With Guinness sales on the rise and performing particularly well in the off-trade, currently in +1.4% value growth (Nielsen Scantrack Value Data MAT WE 09.09.2017), the brand looks set to finish the year on a high with the launch of the limited-edition cans, available in 4, 10, 12 and 15 packs, priced at £5, £12, £13, and £15 respectively. On selected packs, these cans will replace Guinness standard pack designs across Nov – Dec 2017.
Nin Taank, Guinness brand manager, said “Guinness is known as an iconic advertiser, continuing to drive growth in the beer category. Taking designs from some of our most iconic campaigns from the past, we are delighted to give consumers a piece of this history via these nostalgic cans designs and enjoy the same great tasting Guinness beer at home.
“We’re really excited to celebrate the anniversary of John Gilroy’s birth by revealing these two striking designs which are sure to create huge interest amongst not only loyal Guinness fans, but also bring new consumers to the brand”.
“Due to a sizeable marketing investment and with previous proven success in the US, Australia, and Canada, we believe the limited-edition cans will prove popular amongst shoppers and help to boost sales”.
The striking designs and limited production means the Gilroy-inspired cans will appeal to a large range of consumers, including those interested in ‘collectibles’. Diageo advises retailers to stock up now as the product is only available while stocks last.
For further information visit www.Guinness.com.