Mondelez International has extended its popular Oreo biscuit range.

Golden Oreo – designed to appeal to non chocolate-loving consumers – is set to become a permanent addition to the Oreo brand, while Oreo Peanut Butter will sit as a limited edition flavour.

The launch of the new flavours, priced at £1.08 per pack, will be supported by a £2.1m marketing investment, to including TV, social media, sampling and in-store promotions.

Daniel Kessler, Oreo brand manager, said: “Oreo’s existing portfolio is already well-established in the UK, and we are constantly striving to evolve the brand through investment in NPD and innovation – this double launch marks just the beginning of our plans to re-energise the biscuits category.”