Southern Comfort is launching its biggest ever marketing campaign in the lead up to Christmas. 

The majority of the £2.5m spend is being put towards a series of new TV advertisements which emphasise the brand’s uniqueness, and New Orleans heritage. 

Three different executions are set to hit screens throughout November and December, and adverts will be upweighted in the London area.

The campaign will also include adverts in the trade and consumer press, nationwide sampling, and new limited edition gift packs for independent retailers.

The gift pack is available now through selected cash and carries.