Tic Tac Fresh is a new sugar-free three-strong range from Ferrero UK, which contains ’cooling crystals’.
The range comprises Cool Cherry, Strong Mint and Grapefruit Mint flavours, each providing a cooling freshness. With an RRP of £1 per 16.4g pack, the HFSS-compliant range will create an opportunity for retailers to attract new consumers to the sugar confectionery fixture, claims the firm.
Jason Sutherland, UK & Ireland sales director, Ferrero UK, comments: “With Tic Tac, we are always aiming to provide shoppers with exciting and fresh taste sensations and have recruited more than 380,000 consumers as a result of our flavour innovation [Kantar]. Our new Tic Tac Fresh flavours feature our number one classic, Strong Mint, and also our second most popular flavour, Cool Cherry [Nielsen]. We’re also giving consumers the chance to try our latest innovation, Grapefruit Mint, a new and exciting flavour for the UK market, the range is aimed to strengthen overall visibility on fixtures.
“As a brand, the total Tic Tac range continues to outperform the category (+19% vs total sugar at 10% (Nielsen)) and the introduction of the new Tic Tac Fresh flavours will further strengthen this growth.”