Procter & Gamble’s Fairy is celebrating its 50th anniversary with a limited edition of its iconic white bottle and a marketing campaign emphasising the brand’s heritage. 

TV and print adverts will feature Fifties-style print images with the strapline ‘Trust Fairy Cleaning Power’ across both the hand-dish and auto-dishwash ranges.

The strictly limited run will be available in addition to current variants. Pos material will be available from P&G.

The company says: “While we are a traditional brand with traditional values, we also seek to move forward and change with the times as much as our consumers do and encourage the retailers we work with to do the same.”

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