Elfbar Cigalike

Elf Bar has launched Cigalike, a new product that just looks like a conventional cigarette.

Launched as part of Stopober, the Cigalike features a diameter of 9mm, making it suitable for on the go usage. The product has an upgraded coil and provides adult smokers and vapers with around 400 puffs.

The brand has also teamed up with 20 retail outlets across the UK to launch a challenge amongst smokers to lay down the equivalent of 50,000 cigarettes during Stoptober month. To help with this, Elf Bar is handing out its new Cigalike vape product to 1,000 smokers who commit to handing in their conventional cigarettes during October.

Victor Xiao, chief executive of Elf Bar, said: “Stoptober is a great campaign to raise awareness of vaping as a considerably less harmful and expensive option than smoking. Using our new Cigalike we are challenging smokers to give up the equivalent of tens of thousands of cigarettes during the month of the campaign and to inspire them to quit their habits.

“According to the NHS, vaping is one of the best ways to quit smoking. Brands and the retail sector have an important role to play in getting this message out there to adult smokers by working closer together,” added Xiao.

Mandeep Singh Kohli, owner of Flawless CBD and Vape Shop, one of the retail stores participating in the challenge, said: “Public health campaigns such as Stoptober are crucial to raising awareness of and providing advice on the alternatives to smoking, including vaping, as there are still some 6 million smokers in England. We’re delighted to do our bit through challenging adult smokers to come into our store and give up their ciggies and try vaping as a quit method.”