The 12 strong range includes face and body wash to fight dryness with Micromoisture and a range of deodorants offering 24 hour protection feating 1/4 mosturiser. Prices range from £2.39 to £2.99.
Products will be packaged so that they are recognisably part of the Dove range but have more masculine in design and colour. The launch is being back by a £12m marketing investment including outdoor and press advertising, radio, online and PR as well as TV.
TEL: 01372 945000