Confectionery brand Fini has expanded its hero Tubes range with the launch of two new pricemarked SKUs.
The new Cotton Candy and Sour Blue Raspberry Tubes look to “tap into shoppers’ appetite for familiar confectionery flavours reimagined with bold and playful twists,” Fini said.
Fini’s new Cotton Candy Tubes offer a playful take on the classic fairground flavour, while Sour Blue Raspberry Tubes pair a bold fruity taste with the sensory appeal of sour confectionery.
The expansion comes as familiar confectionery continues to resonate with shoppers, often now citing nostalgia or comfort as a main purchase driver when selecting traditional sweets.
Sour profiles also remain particularly relevant as shoppers seek out more intense taste experiences, with bold, invigorating flavours creating a strong emotional response while tapping into familiar nostalgic cues.
Available in 140g pricemarked packs (PMPs) with an RSP of £1.25, the two launches provide shoppers with a clear value cue. The packs are also available in clip strips, offering retailers a flexible merchandising solution that can be positioned in high-footfall areas to help drive impulse purchases.
Strong performance
The additions build on the strong performance of Fini’s Tubes portfolio, which uses “flavour, texture and playful product design to create a more engaging confectionery experience,” it said.
Commenting on the launch, Steven Greaves, MD for UK&I at Fini, said: “Cotton Candy and Sour Blue Raspberry Tubes respond to two distinct confectionery trends, combining nostalgic flavour cues and more intense taste experiences with the playful designs and visual appeal for which Fini is known.
“For retailers, the launches pair creativity with clear commercial potential, delivering strong shelf standout and a £1.25 value cue. They offer retailers a compelling way to bring excitement to the fixture while driving impulse sales.
Fini Cotton Candy Tubes are currently included on promotions throughout September and October in selected Spar stores.
Meanwhile, the Sour Blue Raspberry Tubes are available exclusively through Unitas Wholesale members. The product will become more widely available from September in selected Spar stores as well as via Sugro members.
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