Cono Sur has announced the launch of new-look bottles for its Bicicleta range.
The bottles feature an embossed bicycle, referencing the workers on the Cono Sur estate who travel around the vineyard by bike.
James Hick, senior UK brand manager for Cono Sur, said: “The stand-out, premium new look is the first stage of our biggest-ever marketing drive for Cono Sur, as we focus on continuing to grow the brand. There’s lots more exciting news to come in 2018.”
The Bicicleta range includes six varieties, including Pinot Noir, Viognier, Sauvignon Blanc, Merlot, Gewurztraminer and Malbec.
The Cono Sur Bicicleta range will be available to independents from April and has an rrp of £7.49.