American cookie brand Chips Ahoy! has launched in the UK. The Mondelez brand, which has a worldwide value of over $1bn (Euromonitor), will be available in two varieties, Popcorn Candy Chip and Crispy Choco Caramel in 168g packs (rrp £1.99).
The brand will be supported by a £8m UK marketing campaign over the next 18 months, including TV and digital activity that features the Chips Ahoy! character Cookie Guy.