John West is launching three new products this month. Steam Cooked Mackerel Fillets in 110g cans are whole fillets of fish with an rrp of £1.49. They are available in natural oils or with a little olive oil.
Also new is Grilled Sardines in 100g cans, rrp £1.19, in either natural with no added brine or with a slice of lemon.
Lastly, John West Peri Peri in a 120g can, rrp 95p, is aimed at customers keen to add more fish to their diets.
Nurishment, part of Grace Foods, is now making its Nurishment range available in bottles as well as cans, with the aim of bringing new shoppers into the category and building a presence in the ambient and chilled milk aisle.