Burton’s Biscuit Company is hoping to generate seasonal success in the biscuit category with the launch of Cadbury Crème Egg Biscuits.

Available as a limited edition brand until the end of Easter, Cadbury Creme Egg Biscuits Cadbury Creme Egg Biscuits (106g) will be available in outers of 12 (rrp £1.79).

“This is the latest example of Burton’s focusing on genuine category-boosting innovation, building on a highly successful track record of launching major confectionery brands into biscuits,” said Stuart Wilson, chief marketing officer. “We expect demand to be extremely high for a limited edition product that will introduce a sensational new eating experience to sweet biscuits.”

The launch will be backed by extensive in-store point of sale material, including gondola ends and shelf barkers.

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