Burton’s Biscuit Company is extending its Jammie Dodgers range with the launch of a limited-edition Lemon Twist variant.
The newest addition to the £20m brand (Kantar & Nielsen 2018) is available now (cases of 18, rrp £0.89) and the launch is being supported by a programme of social media activity
Mandy Bobrowski, UK & Ireland marketing director at Burton’s Biscuit Company, said: “Our limited-edition Jammie Dodgers Lemon Twist follows our popular Toffee Apple variant, launched for autumn/winter 2017, with a vibrant pack design and standout flavour that’s sure to attract new and existing shoppers.
“Jammie Dodgers is the no.2 kids brand in the everyday treats category, and remains an iconic favourite bought by 1 in 5 UK households. (Kantar & Nielsen 2018) Retailers can look forward to driving biscuit sales with Jammie Dodgers this summer.”