Burton’s Biscuit Company has refreshed its Cadbury Biscuit Barrel range.

Each product in the range now has bright new packaging and names. Cadbury Wheaties and Cadbury Shorties, which come in 300g packets and Cadbury Rich T’s which are available in 250g.

The range is worth £1.6m (RSV) and available across all trade channels. The packets also come in £1 pricemarked packs.

David Costello, Burtons Biscuit Company’s head of customer category management, expressed how important the new ‘standout and vibrant’ packaging is. “We’ve broken the convention with these new designs by hinting at category generic names on pack.”