Sensible drinking is on the agenda in Bristol after the Association of Convenience Stores teamed up with retailers to educate shoppers about alcohol intake and units.
The Sensible Drinking Initiative in the city saw 30,000 advice leaflets distributed across 40 ACS member stores over three days from 7-9 September. In addition to sensible drinking advice, the leaflets -which are supported by Scottish & Newcastle - also contain tips on how people can manage their alcohol intake and advice on binge drinking.
The initiative has been supported by Nisa-Today's, Co-operative Group, Spar, Capper and Co, Budgens, Londis and Thresher stores in the area.
Nisa retailer David Cooper explained: "The amount any customer drinks is a matter of personal choice, but I'm happy to provide them with more information about sensible drinking so that they make an informed choice."
ACS chief executive James Lowman added: "We fully support the government's National Alcohol Strategy. It identified the need to improve the current low awareness among consumers about sensible drinking. This trial is about local shops trying new ways of providing that information to customers."