Boost Drinks has launched its popular Exotic Fruits line in a 1litre bottle, helping retailers take advantage of the current 25% growth of flavours within the functional energy market (IRI).

The new 1litre Exotic Fruits is available in cases of 12 and will initially be on promotion price marked at £1, moving to a £1.29 PMP from May. Boost will be supporting the launch with social media campaign and customer specific support.

Boost sales director Al Gunn said: “Flavours make up 13% of the functional energy sector, and they are growing. Exotic Fruits, which is now established as our most popular variation, in a 1litre bottle offers a great sales opportunity around summer BBQs and adds to the mixer portfolio too. We believe it is suitable for a chilled or ambient fixture and with its high impact pack design will attract new drinkers to the category as well as providing regular consumers with a new option.”