UK confectionery distributor, World of Sweets, has introduced two new products to its charity range in support of Vicky McClure’s Our Dementia Choir.
Following positive response and high demand among customers, confectionery experts have expanded the Bonds of London charity range with two exciting additions - Soft Sherbety Lemons and Sour Melon Slices.
The partnership bags come in new designs which showcase the Our Dementia Choir logo. Retailers can purchase the bags in either pricemarked packs (PMPs) or non-PMPs marked packs, with an RRP of £1.25, with 10% of profits going to the charity. These will provide vital funding to help Our Dementia Choir extend its support for individuals living with dementia and their carers.
The new additions bring a more ‘modern twist’ to the original range, the supplier said. The Soft Sherbety Lemons were created to offer a contemporary way to enjoy the timeless favourite, appealing to younger consumers who are increasingly looking for chewable formats that are easier and more enjoyable to eat.
Joining them are the Sour Melon Slices, delivering a bold burst of sour-sweet flavour in a gummy format, tapping into the growing popularity of sour and chewy confectionery.
Kathryn Hague, head of marketing at World of Sweets, said: “We were very happy to see that the Bonds of London and Our Dementia Choir charity bags were so well received among retailers and their customers, so we decided to introduce two more additions to the range.
“The new Soft Sherbety Lemons and Sour Melon Slices will offer more variety for the customers, providing delicious options to shoppers who prefer sour and chewy candy to nostalgic hard-boiled sweets.
“By evolving one of our most established sweets, we’re staying ahead of the curve and ensuring the Bonds brand remains relevant for generations to come.”
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