Persil may be 100 years old, but the brand is still full of fresh ideas. It is celebrating its centenary with a new TV advertising campaign and on-pack promotion. The brand is going back to its roots to remind customers that it's 'tough on dirt and gentle on clothes'. The on-pack promotion offers two-for-one entry into some of the UK and Ireland's leading attractions including Alton Towers and Legoland.

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