Kerry Foods has unveiled its biggest ever Richmond Christmas campaign.
As well as festive packaging which is available now, a TV campaign is running to highlight the brand’s connection with family mealtimes.
Its festive pork sausage meat has also returned for the Christmas season.
Richmond brand manager Joe Hunter explained the push at Christmas. “Our research at Kerry Foods shows that the month of December delivers significant uplift with Richmond thick sausages driving 18% more volume in December than any other month.” he said. “We would encourage retailers to maximise Christmas theatre in-store with our Richmond-branded recipe barkers and fins and, tap into the incremental sales that the occasion offers.”