Retailers can now stock up on a range of kid’s activity products just in time for the summer holidays, with Bestway’s new ‘Summer Fun’ collection.
The extensive range of products includes colouring books, sticker books, activity packs, stationery sets, sewing puppets, travel games and play putty on sales through Bestway and Batleys depots.
There is also a range of themed products, with licensed characters featuring too, including children’s favourites Peppa Pig, Minions; Thomas the Tank Engine, My Little Pony, Finding Dory and The Secret Life of Pets. While there are also licensed products for older children featuring the likes of Spider-man, Star Wars, Captain America and Emojis.
Salim Setra, sourcing controller for Bestway Wholesale, said: “For retailers it’s really important to be current with what young children want. If products are not on trend, don’t put them on shelf. Both young children and older kids are extremely well versed in the latest films and characters. The biggest kids’ films of the summer will be Finding Dory and The Secret Life of Pets and I’m delighted that Bestway can offer a whole range of branded, quality products from stationery sets to play packs which will help keep kids entertained for hours.
“Convenience stores and CTNs are extremely popular destinations for parents as they look to stock up on the summer special issues of their kids’ favourite magazines. By increasing the range on offer to include activity sets and pocket money toys, retailers cannot only gain incremental sales but also make an average of 40% POR from these types of products – way more than the margin they make from magazines. So for a Blockbuster summer, come to Bestway and Batleys.”