“Best-ever” Tyrrells vegetable crisps launched by KP Snacks

KP Snacks has unveiled its “best-ever” Tyrrells vegetable crisps, following an investment in new technology, including vertical ovens, to fry, dry and spin its Veg Crisps.

Available in three flavours: Veg Crisps with Sea Salt, Veg Crisps with Balsamic Vinegar & Sea Salt and Sweet Potato Crisps with Sea Salt, Tyrrells are billed as crunchier and more vibrant in colour, delivering an even better ‘Tyrrellbly Tyrrellbly Tasty’ experience

Dan Winslet, global Tyrrells marketing controller, said: “The Tyrrells brand is synonymous with delicious flavours and excellent quality, and we are delighted to be launching our best ever Tyrrells Veg Crisps in line with our commitment to deliver the tastiest premium snacks.

“As the category leader, our Veg Crisps are critical for driving sales, with vegetable crisp shoppers spending more than the average CSN shopper and also purchasing more frequently.”