In an effort to tap into the food to go market, Bel UK has launched Mini Babybel Single, an individually wrapped and barcoded portion of the cheese snack.
Available in shelf-ready packaging, the Mini Babybel Singles are 20g in size with an rrp of 40p. It is replacing the brand’s Mini Babybel 2Go which contains two portions.
Marketing director Steve Gregory said: “It was a natural move for us to launch Mini Babybel Single, allowing us to drive lunchtime sales and impulse purchase at sandwich fixtures. Shoppers are browsing the sandwich fixture for something a little bit different and Mini Babybel Singles offer a healthier, handy option for grabbing lunch on the go, plus a little bit of fun.”