Barefoot Wine has been urging the nation to take part in its ‘Power of Compliments’ campaign which they have been rolling out over the last few months.

Barefoot Power of Compliments Campaign

A scientific study, commissioned by Barefoot and led by Professor Brendan Walker of the University of Middlesex, revealed that compliments are the key to happiness and have a more positive impact on the brain. This echoes Barefoot’s mission to make the world a better place by facilitating a sense of community wherever you are, using happiness generated by compliments.

Inspired by findings of Professor Brendan Walker of the University of Middlesex, the campaign includes editorial, influencer and product placement content aimed at tapping into casual social occasions.

In addition, Barefoot has been sampling at numerous festivals and events up and down the country, working with national charities and local causes via not-for-profit partnerships.

Available to c-stores and independents, Barefoot wines are available nationwide.