Supermodel Elle Macpherson is the latest celebrity to appear alongside Gary Lineker in a Walkers ad. The Walkers Crinkles ads will appear until the end of May and then again from June 20 to August 29. The activity is part of a multi-million pound...
General Mills has launched a new ginger nut flavour to the Nature Valley range. The new variant is designed to create a distinctly flavoured product that consumers will instantly recognise. It replaces roasted almond across the entire Nature Valley...
Cereal bar manufacturers have had to work hard to keep their success going and, as Aidan Fortune finds out, they aren t stopping their efforts yet
The flavoured carbonates brand is targeting 16-34 year olds.
Imperial Tobacco has announced the launch of Gold Leaf Carnival Edition Papers and an improved click and close pouch feature.
The brand is launching Marrakech Gin and California Gin variants.
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