Supermodel Elle Macpherson is the latest celebrity to appear alongside Gary Lineker in a Walkers ad. The Walkers Crinkles ads will appear until the end of May and then again from June 20 to August 29. The activity is part of a multi-million pound...
General Mills has launched a new ginger nut flavour to the Nature Valley range. The new variant is designed to create a distinctly flavoured product that consumers will instantly recognise. It replaces roasted almond across the entire Nature Valley...
Cereal bar manufacturers have had to work hard to keep their success going and, as Aidan Fortune finds out, they aren t stopping their efforts yet
The specialist sports bar contains 15g of protein
The limited edition bar will be supported with a #ControlTwirlHype campaign
The drinks contain 5% real fruit juice
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