Dettol is launching a new £1.7m promotional campaign, which kicks off in November and will run until the end of February.

The new campaign will underline the message that Dettol is proven to kill the cold and flu virus so its antibacterial range can play an important role in protecting family homes.

Dettol is also introducing a new formula for the surface cleanser product which it says provides even greater protection from cold & flu viruses.

The campaign includes television advertising, digital activation, and practical information leaflets, providing consumers with information and advice on ways to minimise the spread of cold and flu viruses, including tips to help keep their homes healthy.