Mars Petcare has created new cat treats Dreamies Deli-Catz and Whiskas Trio Crunchy.
Available from August 7, Deli-Catz (rrp £1.25) are bite-size treats with a tender texture made with 80% chicken, beef or turkey. Available now, Whiskas Trio Crunchy(rrp £1.38) contains three different packs of cat treats, all with a fun trio of shapes and colours with added minerals and vitamins to support healthy skin and coat.
Helen Duffield, category strategy controller at Mars Petcare, said: “With a static pet population and high calorie conversion, growth in the Petcare market is being driven by premiumisation, rather than increasing volume. The Cat Care and Treats category is a key driver for this. It has five times the value per kg of main meal with headroom to grow. 6 out of 10 cat owners still do not treat their cat every 12 weeks & with meaningful innovation we can recruit more people into this high value area of the category.
“We know that a desire to bond is the primary reason that cat owners treat their cats and that enjoyment is critical. Offering variety (such as different texture, variety, appearance, size, smell and flavor) is essential as owners want to treat their cats with treats that are different to their main food.”