Trading Standards officers at Staffordshire County Council are backing a new campaign aimed at tackling the underage sale of age-restricted products, including alcohol, vapes, knives and tobacco.
Live until 11 July, the ‘Right Age, Right Sale’ campaign highlights the importance of retail compliance, community awareness and enforcement action in preventing underage access to harmful products.
It also provides advice for businesses, parents, carers and communities on how to spot and report illegal sales.
Anthony Screen, cabinet member for Community Safety at Staffordshire County Council, said: “Underage sales laws exist to protect young people, but when these laws aren’t followed, it can lead to serious risks to young people’s health and safety.
“It’s really important that businesses are aware of their responsibilities and comply with the law. By working with them and with the local community and making sure they have the information they need we can all help to prevent illegal sales and protect young people.”
Trading Standards urged businesses to follow the Challenge 25 policies, check ID properly and prevent proxy sales.
Retailers can access a suite of free compliance resources on the campaign’s website.
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