Shell UK has announced the expansion of its partnership with Booker-owned Budgens by opening new stores at Shell sites across the country.
Following a successful pilot of four stores, 20 Shell retail sites will be turned into ‘Budgens at Shell’ stores. The stores will include a wide selection of fruit and vegetables, dairy, deli, meat and fish and ready meals.
The new Budgens stores will be located on existing Shell sites owned by the fuel company. All stores are set to open before the end of the year.
David Moss general manager at Shell UK Retail said: “We’re excited to grow our alliance with Budgens in the UK by launching 20 new “Budgens at Shell” stores. As a result of our retail partnerships, Shell stations are transforming into destinations where customers can conveniently fuel their vehicles, stop for a coffee, grab a high-quality snack, and pick up tonight’s dinner.
“We’re committed to providing our customers with a retail experience that combines convenience, quality and choice to help make their journeys better.”
Steven Fox, managing director at Booker Group Retail, said: “We are delighted to be expanding our partnership with Shell in convenience foods after a highly successful trial. The Budgens brand is famous for the quality and freshness of our offer, which we hope will drive more footfall to the Shell forecourts and mean more sales and happier customers.”
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