Sainsbury’s has launched ‘scan and go’ technology in its busy convenience store in Clapham North, London.

The innovation allows Sainsbury’s customers to pay for goods via its SmartShop app without having to visit a checkout. Shoppers can pay through the app from anywhere in the store, using Apple Pay.

Before launching in Clapham, the service had been put through a small trial at Sainsbury’s store in Euston Station, London.

The Clapham launch builds on Sainsbury’s ‘Smartshop’ technology which allows shoppers to scan items on their phones and create a digital shopping list before paying at a till. Sainsbury’s group chief digital officer, Clodagh Moriarty, said: “Technology and changing customer shopping habits have transformed the way people buy their groceries. The latest version of SmartShop, with its new payment feature, will make it super quick for customers to get in and out of the store for those that want to scan, pay and go.”

The Clapham store also has self-serve checkouts and manned checkouts, for customers who prefer to pay at a till.

Sainsbury’s will use customer feedback from Clapham to develop and improve the experience before testing the technology in different store types and locations to learn more over the coming months, Moriarty added.

Sainsbury’s Smartshop technology already sees over 100,000 transactions and between 3,000 and 4,000 new customer registrations every week from its 68 compatible stores every week.