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Entrepreneurial retailer Mark Johnson has turned a staff suggestion into a money-spinner by selling alcoholic slushies.
“We introduced them five weeks ago and they’ve done brilliantly,” said Mark, who runs Celebrations Off Licence in Stockport with wife Heather. “We charge £3 each and margins are more than 70%.”
Customers over the age of 18 can choose from a selection of enticing fl avours listed on a smart, laminated menu, created by Mark. Options include: Jäger-icester with Jägermeister; Frozen Russian with vodka; Chilly Scotsman with whisky; and Frozen Napoleon with brandy. They are then sold a miniature of their chosen alcohol, which is poured into a cola-fl avoured slushie.
The idea came as a direct result of Mark deciding to adopt more open communications with staff.
“My supervisor Stephanie suggested we do it and I wasn’t sure, but she was right – it’s been great,” he said. When C-Store spoke to Mark, he claimed to have sold more than 50 of the spirit-based drinks in just fi ve days and was confi dent that sales would rocket over the bank holidays.
“We introduced them five weeks ago and they’ve done brilliantly,” said Mark, who runs Celebrations Off Licence in Stockport with wife Heather. “We charge £3 each and margins are more than 70%.”
Customers over the age of 18 can choose from a selection of enticing fl avours listed on a smart, laminated menu, created by Mark. Options include: Jäger-icester with Jägermeister; Frozen Russian with vodka; Chilly Scotsman with whisky; and Frozen Napoleon with brandy. They are then sold a miniature of their chosen alcohol, which is poured into a cola-fl avoured slushie.
The idea came as a direct result of Mark deciding to adopt more open communications with staff.
“My supervisor Stephanie suggested we do it and I wasn’t sure, but she was right – it’s been great,” he said. When C-Store spoke to Mark, he claimed to have sold more than 50 of the spirit-based drinks in just fi ve days and was confi dent that sales would rocket over the bank holidays.
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