Nisa Retail has launched a new ’wine festival’ initiative across its member stores to help drive sales and encourage cross category purchases.
A range of specially-selected and award-winning wines are on offer across Nisa member stores, accompanied by tasting notes and food matching recommendations that complement the Nisa Heritage own label range. Some wines are attributed to missions, such as the ‘big night in’, to encourage cross-category purchases. The initiative will run until April 17.
Wines selected for the festival include Oyster Bay Sauvignon Blanc at £6.99, the ‘I heart…’ range at £4.99, Casillero del Diablo range at £5.99 and Blossom Hill Blends at £3.99.
Stores have been given assistance from the symbol group’s field based team to execute their wine festival offering effectively, with specially designed gondola end displays merchandised to make a big impact in store.
The wine festival will also be supported through point of sale materials, consumer leaflets and an online promotional campaign on the Nisa Locally website and across social media channels.
Emma Breslin, trading controller covering wine at Nisa, said: “We are confident that our wine festival will deliver great sales uplift for our members, not only in the wine category, but in those areas we are cross merchandising. The wines and prices we’ve secured provide a great competitive offer for our members and their customers, while the tasting and food matching advice is hoped to drive further engagement with product and store.”
The wine festival is scheduled to run again later in the year. The festival launched just days after Nisa announced it would not be increasing the base pricing on wines following the chancellor’s budget announcement.