Costcutter Supermarkets Group has branched out its Shopper First rebranding programme to a third store, focussed around a food to go offer.

The new store in Kirton, Lincolnshire is one of three sites piloting the Shopper First programme, the company’s brand transformation initiative to drive retailer sales growth and give retailers access to detailed shopper profile information.

The 1,900 sqft store underwent a £150,000 transformation, and is owned and run by long-standing Costcutter retailers Manjula Keshwara and her daughter Suenita.

Suenita said: “The new Costcutter brand is a really exciting proposition that will enable us to better connect with our shoppers and drive footfall.  The shopper insights have been crucial, enabling us to create an offering that will better meet our shoppers’ needs. The store has been designed to meet the needs of the local community and to offer not just the products they want, but a fantastic shopping experience.”

The transformation saw a new focus established with the introduction of a new dedicated 2.7m food to go section, featuring a full bean to cup Tchibo coffee machine; Rollover hotdogs; Slush Puppies; Country Choice hot foods and savouries and a range of meal deals.

Suenita added: “The store is positioned within a village on a busy main road so introducing a strong food to go offer will enable us to better appeal to the needs of the passing customers and create another opportunity to grow sales.”