The Daily Mail and Daily Star were the only two daily national papers to record year-on-year circulation increases last month, according to the latest Audit Bureau of Circulations figures.
Among the losers were The Times (down 13.2%), the Guardian (-12.4%) and the Daily Telegraph (-9.37%), figures which reflect the broadsheets' decision to cut bulk distribution. The Daily Mirror recorded a 9% year-on-year fall and the Daily Express slipped 6.9%.
Despite retailers threatening to de-list or reduce facings of the Daily Star after the paper's owners cut its cover price, which also reduced stores profit, the Star achieved an 8.17% year-on-year rise to 784,958 copies in December.
However The Sun, which also cut retailers' return last month, saw its circulation fall by 1.25% year on year to 2,862,935 copies.
The Mail recorded a 0.17% year-on-year increase, selling 2,113,134 copies.
January's figures are expected to fall further still, as wholesalers struggled to deliver due to the severe weather conditions.
No comments yet