Gold-star National Lottery retailers will be in with the chance of winning Olympic Games tickets from next month in the latest Camelot retailer incentive scheme.

The Rewards+ programme will assess retailers for excellent in-store merchandising and up-selling of Camelot products.Retailers can receive £10, £15 or £25 cash for good marks, and those who score top marks will also have the chance to win one of 240 'money-can't-buy' tickets to the Olympic Games.

British gymnast Beth Tweddle and store owner Pankaj Mehta, who runs Meads News near the Olympic Park in London, offically launched the scheme last week.

Camelot sales director Duncan Malyon said Rewards+ would create a benchmark for the industry and help achieve even better in-store standards.

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