Dozens of brands will be using the National Convenience Show (NCS) to launch products on to the UK convenience market in a few weeks' time.

The current NCS line-up includes leading wholesalers Booker and Costcutter, alongside drinks companies Molson Coors and Heineken UK, and Imperial Tobacco, Allied Bakeries, Arla Foods and Robert Wiseman Dairies. The exhibition will feature big names such as Coffee Nation, Kerry Foods, Philip Morris, Unilever and Warburtons appearing alongside a wide range of smaller, niche providers.

Retailers will also have the chance to participate in panel debates, live interviews, product demonstrations and tastings, in a three-day programme of events called Live @ the Counter. It will also feature appearances by Greg Wallace, front man of Masterchef and former greengrocer, who will outline his ideas for retail success.

Another feature, Ask The Experts, offers visitors one-on-one consultations with a host of convenience industry experts.

"We've secured the big names you'd expect, plus a plethora of new and unusual organisations," said Andrew Reed, managing director of events and exhibitions at NCS organiser, William Reed Business Media.

Booker retail director Steve Fox added: "I believe retailers will gain a lot of useful information, and the show will be a great opportunity for us to meet different retailers."

Visitors to NCS formerly the Convenience Retailing Show will also be able to attend the co-located ACS Summit on Tuesday, 1 March.

NCS will be held at the NEC, Birmingham, from February 27 to March 1, 2011. For more details, contact Jack Halliday on 01293 610352, email, or visit