Londis has launched a new Christmas campaign focusing on the festive top-up shop.

The ‘Christmas Seasonal Savings’ campaign features deals on key festive top up products such as “cheese, biscuits and wine for only £10,” along with BOGOF and Half Price offers on brands such as Coca Cola and Pringles.

Promotional materials also feature fun festive characters including Santa, a snowman and Rudolph the Red-nosed Reindeer and are intended “to reflect the Londis personality.”

John Pattison, Londis brand director said: “The brief was simple – to develop a Christmas campaign that supported the key top-up missions of the festive season, from essentials, to party food, treats and gifts.

“The creative really reflects the personality of the Londis brand. It is independent minded, friendly and fun. We’ve had great feedback from our retailers who say that customers are responding really well in store.”

Londis Weymouth store manager Dave Hiscutt said it was “great to see a revamp of the Christmas creatives.”

“The use of clear bold seasonal colours giving the store clear Christmas theming works well and is a definite improvement. I particularly like the styling of the characters which are both appealing to children and help portray a happy and friendly environment in store, adding to the shoppers overall experience,” he added.

Marketing materials have been issued to all Londis stores, including posters, point of sale kits, window stickers, consumer website and 800,000 leaflets delivered direct to consumers across the UK.