Londis has launched a promotional campaign ahead of the Rugby World Cup which kicks off later this month.

Running from 7 September to 8 November, Londis retailers will be able to run key promotions on beers, wine, soft drinks and sharing snacks every three weeks.

A package of retailer offers and tips was issued in July. The first game: England V Fiji takes place on 18 September.

Retailer Jatinder Singh Sahota said: “This is going to be a huge event and it’s a big opportunity for me to increase sales over a short period. I’m using as much of the POS materials as I can inside the store, because my customers need to know that they can get everything they need right here.”

John Pattison, Londis brand director said: “Major sporting events are a great opportunity for convenience retailers to drive additional sales. The Rugby World Cup involves all of the home nations, so stores in every part of the UK can get involved in this event. We’ve launched a dedicated package that includes national door drop leafleting, in-store POS to dress the stores; additional posters for the biggest games and a retailer guide with top tips to maximise sales.”