All articles by HIM – Page 2
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Blog
Beyond price
With multiple players now in the market, it will be very important for discounters to start to differentiate themselves beyond price and value to have that competitive edge, says HIM’s Alice Dolling.
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Blog
Healthier range, happier shoppers
Understanding the core differences between the average shopper and the healthy snacking shopper is essential, writes HIM’s Zoe Jag-Nathan.
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Blog
Fuelling growth at the forecourt
Shoppers are increasingly turning to forecourts for their weekly top-up needs, writes Giorgio Rigali.
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Blog
The healthy snacking offer
As many as 27% of shoppers want more healthier options to be available within meal deals so tap into this trend, says Giorgio Rigali.
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Blog
Beating the discounter
More shoppers are using the discounters to top up, creating a huge challenge for the convenience sector, writes Giorgio Rigali.
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Blog
Winning during the World Cup
It’s crucial retailers are catering for viewers’ needs, tempting them through quality ranges, eye-catching displays and enticing cross-promotions, writes HIM’s Dominic Burrell.
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Blog
Following the healthy agenda
Making it easy for shoppers to choose a healthier option over a not-so-healthy one is paramount, writes HIM’s Heidi Lanschuetzer.
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The challenges of new legislation
It is imperative that BWS suppliers begin to understand the threats and opportunities Minimum Unit Pricing may present for their brands, says HIM’s Josh Clifton.
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Blog
Healthy options
There is a huge opportunity for retailers to take a proactive approach in making healthy foods more accessible and affordable to a wider population, writes HIM’s Heidi Lanschuetzer.
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Blog
Quick wins to influence shoppers
Mission-led merchandising can be key to driving higher basket size and spend, says HIM’s Giorgio Rigali.
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Blog
Don't forget the elderly
HIM data shows that those aged 65 years and older make up almost a quarter (23%) of total c-store shoppers, writes Heidi Lanschuetzer.
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Blog
New year, new starts
It’s helpful to know that 32% of men and 42% of women are this year making a new year’s resolution, says HIM’s Chloe Kent.
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Blog
The art and science of displays
For the first time we can help retailers and suppliers challenge the conventional practices around shopper marketing, says HIM’s Blake Gladman.
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Blog
Make the most of Christmas
While seasonal events are great at improving the in-store experience if cleverly planned, preparation needs to go beyond in-store experience factors, says Alice Dolling.
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Blog
Tap into ethical values
Consumers are becoming more demanding about information on sourcing, production and values, writes HIM’s Matt Smith.
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Blog
Clarity on policy
This October there are big changes coming into force around Assured Advice, says James.
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Blog
How to boost beer and cider
Data suggests that the percentage of alcohol drinkers within the convenience base is declining, so retailers need to figure out solutions to offset the decline, writes HIM’s Matt Smith.
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Blog
Know your shopper Ys and Zs
Look after Generations Y and Z as they will ultimately look after you, says HIM’s Blake Gladman.
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Blog
Get ready for back-to-school
As many as seven out of 10 of parents with school-age children say that they make a conscious decision to ensure their children eat healthily at school lunch time, writes Louise McWhirter.
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Blog
Enhance the shopper's experience
One way to differentiate yourself is by providing fantastic customer service and a great in-store experience, writes HIM’s Matt Smith.
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