Brothers Asmat and Usman Saleem have opened their third Costcutter store in Fife, launching a brand new premium-branded site in Kelty.

The brothers, who opened their first Costcutter store in Kelty more than 20 years ago, have created a new purpose-built Costcutter store in the Fife town, using the symbol group’s premium branding. They also own another store in nearby Lochgelly.

Their new store features 7.5 metres of chilled food, 2.5 metres of fresh produce, a bakery, food-to-go, an off-licence and Costa Coffee.

Asmat Saleem (pictured) said: “We’ve got to really know the local community over the past 20 years and saw creating this new Costcutter store as a fantastic opportunity to draw in a new customer base.  Working with the team at Costcutter Supermarkets Group, we were able to tap into their vast experience and latest research to ensure we maximise sales from every square foot of the store.”

Costcutter business development manager, John Roberts, said: “The Saleem’s premium new store will truly offer a first class service and offering, meeting customers’ needs. 

“Offering a strong range of fresh and chilled produce is increasingly important to ensuring the store becomes the go-to retailer for convenience and quality and this is reflected in the dominance we’ve given to these categories and the local suppliers that the Saleem’s will be working with.”

As part of the launch, the store will be taking part in Costcutter Supermarkets Group’s Local Pride campaign to support local initiatives, with funds raised in the store going to Kelty Hearts junior football team.