Booker is hoping to boost sales of its Euro Shopper range this weekend and beyond with an advert in The Sun today (Friday).

The advert will feature 26 of the most popular Euro Shopper products that boast a 50p or less pricemark.

They will also be featured on Premier and Retail Club leaflets, and supported with in store point of sale. 

All 172 Booker branches will be promoting the range with a ‘38,000 customers can’t be wrong’ message’ - the number of its customers currenly selling Euro Shopper.

“By advertising all of the 50p or less products we are highlighted the amazing value of Euro Shopper,” Steve Fox, sales director retail said. “These products are available at these low prices everyday from Premier and independent stores, and coupled with our market leading promotions, we are confident that retailers can increase their sales and profits while offering outstanding value to shoppers. I would encourage all independent retailers to maximise this opportunity to grow their sales of Euro Shopper – which all deliver a minimum of 30% POR.”