Costcutter has unveiled the first c-store to carry its new-look fascia.

The store, a company-owned outlet in Guiseley, West Yorkshire, carries the latest version of the symbol group’s livery for mid-tier stores, designed to have a cleaner and fresher feel externally and updated interior graphics.

Costcutter marketing director Ian Bishop said: “Costcutter is proud to be local and one of the innovations on the new fascia is the provision for retailers to display an individual customer promise. This gives a truly local feel to the store and shows the great pride our retailers have in their store.

“The new look format retains the brand DNA that has seen Costcutter become one of the most respected convenience retail businesses, whilst creating a new look and feel that ensures we deliver a high quality store environment for retailers and customers.”

A second example of the new format, and the first to be operated by an independent retailer, will be completed at Amrik Sohal’s store in Mansfield, Nottinghamshire, next week.

The symbol group opened its first outlet in the Kwiksave format earlier this month at Bhav Parekh’s store in Little Lever, Bolton, and the first premium myCostcutter store is expected to open in Northern Ireland in June.