The Costcutter Supermarkets Group is hoping to help retailers take a bigger bite of the key lunch market with a new range of pre-packed sandwiches under the Independent brand.
The range of 17 variants includes standard sandwiches, deep fill sandwiches, wraps and sub rolls with popular fillings such as Southern Fried Chicken and Chicken and Stuffing
The sandwiches, which are available direct to store, feature competitive prices and “strong” margins, Costcutter Supermarkets Group marketing director Jenny Wilson said.
Retailers will also be able to offer a meal deal including a sandwich, a drink, and a free bag of Independent Specialist crisps.
“The lunchtime market is a key trading point for retailers with the UK sandwich market worth £6.5bn,” Wilson commented.
“This new range of Independent sandwiches and wraps is part of our continued focus on delivering a quality fresh offer, giving our retailers a quality product range with which to take advantage of this growing category and offer great value to their customers,” she added.