Costcutter Supermarkets Group has launched a new support package to help its 2,600 retailers drive sales and grow their businesses.

The support ‘toolkit’ was officially unveiled at the Pro-Retail show, following a successful pilot programme last year, called the ‘Your Sell More Toolkit’.

The support scheme aims to give retailers the tools and new ideas to increase footfall, enhance customer satisfaction and boost sales. The toolkit focuses on four key activities to drive sales in store: ‘more from your range’, ‘more from your store’, ‘more from your customers’ and ‘more from your team’.

Retailers can access new online training packages to help them train staff on key topics, while other initiatives include new category advice packs for 36 core product categories through ‘Made Easy’ guides for key trading periods including the summer and Euro 2016.

Daniel Quest, retail director for Costcutter Supermarkets Group, said: “The toolkit launches with some brand new initiatives to help retailers drive footfall and increase sales, including category guides, online training and social media support.

“It also simplifies and streamlines some of our most popular and most successful existing support packages, to give our retailers much easier access to the tools that best suit their store and needs. We’ve designed every element of the toolkit to be quick to read, quick to implement and quick to benefit from. The toolkit will provide a continuous stream of support activity throughout the year with every initiative designed to make a positive difference.”

The Your Sell More Toolkit is accessed via the group’s dedicated ActivHUB retailer portal and the programme will continue to grow with new initiatives launching throughout the year.