Costcutter is launching its largest ever Freshers Week campaign across its 16 university stores.

The symbol group is giving out more than 5,000 reusable cotton goody bags to university students across the country. The bags contain products such as soft drinks, deodorants, recipe cards, vouchers and pens to help students cope with university life.

The five-week campaign, which launched at Northumbria University on 13 September, will be rolled out across 15 additional Costcutter university stores throughout September and October.

Michael Hooley, head of promotional marketing at Costcutter, said: “Our main objective was to drive shoppers into store, generate positive engagement opportunities and create in-store theatre and thanks to our supplier partnerships, this has become our biggest Freshers Week campaign to date.”

“The campaign is part of our ongoing commitment to help our campus based retailers drive sales. Freshers Week is a key trading period, with student intakes ranging from 500 to 8,000 per university, our aim has been to attract and interact with students at the start of their university lives, encourage repeat custom and showcase the Costcutter Supermarket Group’s offering.”

Costcutter has also partnered with brands including Yazoo, Rustlers, Red Bull and Warburtons for a series of in-store activities including sample days, mini golf and giant colouring walls.