Unilever’s Wall’s ice cream is to launch a new Haribo-branded Push Up product exclusive to the convenience channel. Each Push Up comprises vanilla ice cream with a swirl of strawberry sauce and a transparent straw running through its centre is filled with Haribo Gold Bears. The sweets also adorn the product’s cylindrical packaging, alongside Wall’s Max the Lion cartoon, creating strong stand-out on-shelf. Wall’s Kids range is now worth over 17m in value sales, and the new products are expected to add to this, whilst also appealing to older consumers. Each case of Push Ups will contain 30 units.
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