Fruit drink Vimto is making waves in the confectionery market with Vimto flavour fruit drops. Available in an eye-catching plastic can pack, the 14 individually-wrapped sweets contain real fruit juice and no artificial colours. The products have been designed by Newbridge Foods, which is handling UK sales and distribution as a Vimto licensee. The drops come in shelf-ready display outers containing 12 x 42g units.
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