Swizzels has introduced £1 pricemarked hanging bags of popular favourites Love Hearts and Parma Violets.
Each variant comes in a 142g hanging bag and they are both suitable for vegetarians and vegans.
Mark Walker, sales director at Swizzels, said: ‘‘Our Originals range is experiencing huge growth - up +57% - and PMPs are in +8% growth, so we are confident these new, value-for-money Love Hearts and Parma Violets bags will be hugely popular.’’
Swizzels will be supporting sales of Parma Violets with a consumer campaign in the run up to “National Parma Violets Day” on 26 June.
Swizzels is inviting the public to share their own recipes incorporating the popular sweets for a chance to appear in the first Parma Violets recipe book which will be released online in time for National Parma Violets Day.