Wrigley is giving Skittles a boost with its biggest ever on-pack promotion. In total, there is a £50,000 prize pot and consumers who find one of 500 golden Skittles will win nearly £50. Available across all 55g and 174g variants, the promotion is supported by a through-the-line marketing campaign. Fronted by brand character, Grant Britton, who ‘sweats’ Skittles, the activity will be supported on TV from June.

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Sarah Britton

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