Limited Edition Mars Caramel is returning to shelves in September and will be available for eight weeks.
Single bars retail at 51p, while four-packs have an rrp of £1.79. Mars Caramel will be supported by a dedicated four week national press campaign, as well as benefitting from a new Mars TV campaign, which is part of a £2.8m media spend. The market for caramel confectionery products has grown every year for the last five years and is now one of the top three flavours, worth over £145m.
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