KitKat Snap & Share is the latest addition to Nestlé’s sharing portfolio.
The 170g block comes in milk chocolate and cookies & cream flavours with an rrp of £2.
KitKat products are typically eaten as a snack during the day, whilst total chocolate blocks consumption is skewed towards the evening, therefore the new launch is expected to open up more evening consumption occasions for the brand, claims Nestlé.
Designed chocolate blocks are known to have a younger audience compared to chocolate in general and are therefore expected to introduce KitKat to an even wider audience.
The launch will be supported by a media campaign, which will include TV advertising as well as bespoke outdoor posters.
The KitKat brand was launched in 1935 and is now worth £184m, according to Nestlé.